2011 is Going to be GREAT!

Keep an "ear" out for Rush Limbaugh promoting BG's Focus on Fuel in 2011. Rush is the most listened to radio talk show host in America and will be driving customers to your shop. Make sure your owners, managers, advisors and technicians are up to speed on everything that BG's Fuel Service products offer. Fox Distributing will be offering fuel related specials beginning in January. Make sure you take advantage!

Thanks again for your business, loyalty & friendship.

It's gonna be a GREAT 2011!

Mike & the Fox Distributing Team

Posted on: December 30, 2010

---

Find us on FACEBOOK!

In an effort to better communicate with you, Fox Distributing has launched our new FACEBOOK page. Visit us by clicking the link at the bottom of our home page or go to:

http://www.facebook.com/Fox.BG

"LIKE" us and you'll stay up to speed on upcoming training, special offers for you and your customers, customer videos, industry information and more.

If your business has a FACEBOOK page, add us to your favorite pages.

Feel free to post anything that is relevant to car care or our business.

The more interactive we can be, the more we can help you grow your business.

If you don't currently have a FACEBOOK page you may want to think about signing up!

See you on FACEBOOK!

Mike

Posted on: October 18, 2010

---

Proven: BG Synthetic Diesel Engine Oil

BG Shear power HD 15W-40 is designed specifically as an extended life premium diesel engine oil.

It is a low-ash 100% synthetic diesel engine oil such as those used in EGR and diesel particulate (DPF) applications. It contains high-quality, shear stable polymer technology, enhanced detergency and an extremely high level of dispersancy for maximum soot handling ability, unsurpassed cold-flow properties and superior oxidative qualities for long engine life, low oil consumption and superior deposit control.

Fulfills performance requirements for API service standard SM for passenger cars and CJ-4 for diesel engine oils.

Proven in fleet applications now available for your shop.

For more information, ask your local rep and tell them you found it on our website!

Posted on: July 26, 2010

---

Gordon's Corner- Maybe It's Your Attitude

I usually try and stay pretty positive and upbeat leaning towards calm and philosophical with these letters but I have been hearing some disturbing things lately in my travels that I feel need to be addressed so here goes. I think that it's pretty safe to say that the last couple of years have been less than easy for a lot of us. It has been a struggle to just keep us and in a few cases some have found it hard to even stay in business. What I would like to address is the attitude that seems to be brewing among some of us out there in response to this struggle.

Let me begin by saying that we are not all entitled to be successful, if we want to be we have to work for it. Pretty reasonable? It seems as though we have sunken to every excuse under the sun for not doing the things that will make us successful, for example; Not enough traffic in the shop, customers just aren't buying, and my personal favorite, my manager (or anyone else) isn’t doing his or her job so I don't / can't / won't do mine. Are you hearing that where you work? Are you maybe one of the ones that are saying it? Now, if the last statement is true, what possible difference could that make in you doing your job? If we stopped doing our jobs to best of our abilities in some sort of protest, how long before the upper management would be looking at you and not the person you want attention drawn to? In their eyes you would be the one not doing their job, and they would be right. Your manager or other employees might not be doing their jobs but how is it your responsibility to point it out? How much energy are you spending on this rather that making yourself successful? You will always suffer the most for not doing your job.

I worked for a very smart manager at one time who always pulled me back and told me that the slackers would always hang themselves in time and my saying anything wasn’t going to make it happen any faster. He was right every single time. Sometimes it takes a lot longer than it should, but trust me it will happen with or without your help. I myself go to work everyday to do my job, the only person that keeps me from achieving my goals is me. Very simple.

So, what sort of person will you choose to be? Would it be easier to be part of the solution or would spending your day looking for what is wrong be better? Trust me, there is no business out there that if you stop and look a minute you will find problems. So what. Nothing and nobody is perfect, and we all have the tools to be successful we just have to stop complaining and look for them. They are right there, if there are cars in the shop, you have the tools to be successful. So, what is stopping you from getting there? If you think that the traffic is down then it only makes sense that the ticket average would go up. If there are fewer cars then we have more time to spend with each customer to sell more. If your having trouble with customers who just aren’t buying maybe its not the customer, maybe its you. Maybe a technique change is in order, if your are using the same process over and over and failing to make the sale, what is keeping you from making the change to be a better salesperson?

We have to push ourselves and the people around us to always be better, if we are managers, allowing someone to be below par just because its less trouble for us is not the way to go. We have reached a point where we need to stop complaining that we have employees that will not do what they are supposed to do and hold them and ourselves responsible for getting to where we need to be. Trust me that if everyday we go and be the best employees or managers we can be it will not be long before we start a wave in a positive direction. We cannot continue to complain about the situation, we can’t fix everyone else but we can sure fix ourselves. The first step is to admit that you need to be fixed, to ask yourself if it just might be your attitude.

Talk to you next month-I promise

gordon@bgfox.com

Posted on: July 7, 2010

---

Why it doesn't work

In these trying times we at BG have run across a wide variety of managers, owners and employees. We are often asked the same question…”how is everyone else doing?” We get caught in the crossfire with that one because we don’t really know if they are looking for justification of their own problems or are they truly searching for information. I have decided to answer everyone at once.

In business you can be a part of one of the following groups:

Proactive, Reactive, or Inactive.

Let me define them.

PROACTIVE is a group that sees down the road and makes adjustments, even if they are wrong, well before trouble comes. They are also the ones never willing to rest on their laurels. If a bad decision is made they change again, and if a decision was good they still look for a way to make it better. Never satisfied describes the proactive ones.

The REACTIVE group waits until change is absolutely necessary and then relies more on someone else’s decision than their own. They don’t really look at how to move forward, they just want to get by. If they were steering a boat I a storm they would be the ones to fight it, never getting anywhere, but staying afloat. They always ask how did so and so get it done, not look at what I am doing.

The INACTIVE guy may get by, but will never be strong. They will be the first one to blame the economy, the president, the weather, and their spouse for bad business. They will always think about it, and rarely do it. If they do it, they will never truly commit. They have more excuses than carter has pills (for us old folks).

The bottom line is this, in our business we never have 100% saturation, we can always do more. We can always be different. We lose more business than we keep because we don’t think it is necessary to give our customers a reason to come back. The fact is we do. We need to take care of business at home. Our customers are our lifeblood. They need to think of you the same way they think of their pediatrician.

This can all be summed up with one word…VALUE! You need to give it to get it. That never means being the cheapest.

To show you what inactive means, look at the picture on the side. A sampling tray that for the proactive store generates 100s of dollars each day of customer pay maintenance work (the highest gross of all) is being used to hold up a flag, and no one said a word.

Nuff said!

I think I’ve answered the question. Now it’s your turn.

Posted on: June 5, 2009

---

The BG Lifetime Protection Plan and the BG Protection Plan Reminder Service

The BG Protection Plan has been the most popular new addition to the BG line-up in years. In this economic state, the retail customer has been extraordinarily value conscious. The BG Lifetime Protection Plan meets that need.

The BG Lifetime Protection Plan offers the customer up to $4,000.00 on all major systems for simply servicing their vehicle. The coverage is for the engine, fuel system, power steering, cooling system, drive line, brake and transmission.

The BG Protection Plan Reminder Service keeps the customers coming back to your shop so their BG Protection Plan does not lapse. You sign up the customer at the time of service and they will receive timely email reminders to return for the necessary service to maintain the BG Lifetime Protection.

This program has brought substantial revenue increases to stores taking full advantage of the marketing and training available with the BG Lifetime Protection Plan and BG Protection Plan Reminder Service.

The ability to use a program to solidify your financial position today in this market and prepare for the turn around with tremendously improved customer retention is the definition of an intelligent businessperson.

The only way to make a difference is to make a change.

Your BG representative knows how…just ask him.

Posted on: May 13, 2009

---

Rush for BG in 2009!

Beginning January 12th, radio talk show host, Rush Limbaugh will personally endorse and promote the virtues of the BG PREMIER OIL CHANGE SERVICE with the added benefit of the FREE BG LIFETIME PROTECTIONPLAN!

Rush is the most popular radio personality on the air in america today. His shows air Monday-Friday from 12-3PM EST. He has 537 affiliates and covers 99.9% of the country. Rush is ranked as one of the five most influential conservatives in America, shaping today's political and socail landscape.

Rush will steer interested consumers to BGfindashop.com. Make sure your information is current and correct by speaking with your BG rep on his next visit.

BG is helping Drive Service to Your Service Drive!

Posted on: January 7, 2009

---

Letter from Sawyer Marine

Hey Mike,

I have attached pictures of using the BG Product (engine flush and fuel systems flush). I do not know if you have ever received these pictures before. If not, I hope they can help you in promoting an outstanding product. I have used the BG on both 2 and 4 stroke engines (Mercury, MerCruiser, Yamaha, and Suzuki), outboards and inboards. We have found engines that have ingested water (salt water) into the oiling system, can be properly flushed with the engine flush system, it works great!! I only have some pictures of outboards. I will send more when servicing inboards and other outboard engines. Too much to talk about and explain by e-mail. If you have any questions please feel free to call me at work or cell 239-417-0141, 239-285-4498.

Best regards,

Tim Warren

Sawyer's Outboard Service

Naples, Fl.

Posted on: June 11, 2007

---

PUNCH-A-DEAL KEY TAGS LOCK CUSTOMERS IN!

Money-making news... Punch-a-Deal key tags are a simple but effective way to get customers to regularly return to your shop.

Simply thank your customers for their business and hand them a Punch-a-Deal key tag to place on their key ring. Then, Invite them back to take advantage of "Preferred Customer Deals".

Simple... Easy... Cost Effective...

We can handle it all for you.

Contact your Representative or call 877-369-3478 now!

Posted on: September 7, 2006

---