WHAT IS A SERVICE CONSULTANT
SUPPOSED TO DO?
Sell service!
The only thing the service department has to sell is time! Yet in a recent survey, only 10% of the automotive professionals questioned listed “sell service” as a part of the consultant’s job description. Whenever “sell service” was listed, it was always last on the list — almost as if it were an afterthought.
The Fox Distributing Service Advisor College Seminar leader is Mike Fox. Mike is a 26-year veteran with BG Products, having built Fox Distributing beginning in 1986. Over the past 3 1/2 years more than 350 Owners, General Managers, Fixed Operations Directors, Service & Parts Managers and Service Consultants have attended Mike's schools.
In order for Service Departments to survive,
they must... |
- Aggressively market preventative maintenance services
- Make each contact with the customer a positive one
- Provide maintenance services that work
- Increase parts/labor revenues
- Initiate programs to bring the customer back routinely
- Improve market penetration
- Increase time sold per R.O.
- Increase service operations per R.O.
- Traffic service work more effectively
- Bring customers back again and again
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Wednesday, March 14, 2012
12:00 PM-5:00 PM | Course: Preventive Maintenance Services
For: Technicians, Service Advisors, Managers and Owners Curriculum: - Our most highly attended class
- Hands-On Product Demonstrations
- How Preventive Maintenance and BG Products fit with your business plan
- Provides a solid foundation for all other training modules
Lunch & snacks provided. |
| Tuesday, March 27, 2012
12:00 PM-4:30 PM | Course: Sales and Marketing Techniques-Basic Selling Skills
For: Service Managers, Marketing Managers, Service Advisors Curriculum: - Using Questions to sell
- Closing Questions and Tie-Downs
- Great for Helping to Improve Selling of ALL Service Department Items
- Interactive Class Participation- Role Play
Lunch & snacks provided. |
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